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Beautiful electric equipment carries valence to digest steel price to rise cost

From;    Author:Stand originally
Fang Hongbo of beautiful electric equipment president: “ is the pressure that answers rolled steel to rise in price, beautiful ice washs product value to be able to be adjusted this month. Since next month, will adjust the cost that product value appreciates with transferring a RMB beautifully. ”

Be in Feburary producer price of countrywide industrial product (PPI) rise compared to the same period 6.6% , achieve 3 years to come border of new Gao Zhi, on March 10 afternoon, fang Hongbo of vice-chairman of beautiful bureau of electric equipment trustee, president is in this company when the reporter accepting to interview on plenary meeting of 2007 year shareholder, say: “ is the pressure that answers rolled steel to rise in price, beautiful ice washs product value to be able to be adjusted this month. Since next month, will adjust the cost that product value appreciates with transferring a RMB beautifully. ”

Rise in price to increase to developing cost

The electric equipment that is in the beauty on plenary meeting of 2007 year shareholder, the reporter quizs: “ is current, rolled steel rises in price, how to digest this part cost beautifully to rise the negative effect of generation? ”

The answer weighs Fang Hongbo: “ rolled steel rises in price, wash product cost to ice the impact is bigger, we this part product can adjust the price this month. And the effect that air conditioning product suffers rolled steel to rise in price is not big, whether does this part product move price, we can pay close attention to the movement of division force, if they are adjusted, we also can be moved together. ”

After be being adjusted as to product value, whether can sales volume suffer an effect, where is the allows market submissively to the person of the same trade other small company that causes the United States instead? Fang Hongbo expresses: “ has been done beautifully evaluate, product sales volume won't suffer an effect because of the adjustment of the price basically, because all enterprises should face the pressure of cost, medium and small businesses is not exceptional also; And it is mature that at present the consumptive outlook of the market already tended, consumer is not pure already suffer the price to control, present consumer values a brand more. ”

How to answer the adverse element that the RMB appreciates to be brought to beautiful electric equipment? Annals showed beautiful electric equipment 2007, because the RMB appreciates continuously, this company exchange loss increases, the exchange loss 2007 continues to expand amount to 171 million yuan, grow 264% compared to the same period.

Fang Hongbo tells a reporter: “ rises from next month, will adjust the cost that product value appreciates with transferring a RMB beautifully; Will adjust product structure beautifully additionally, this also reduces the negative effect that this currency appreciates on can certain level; Have again even if raise management level. ”
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