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Compete on high-end market is changing trend of the refrigerator

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In 2010, China's refrigerator industry maintained a rapid and steady run of good posture, a record of the sales data again. Domestic refrigerator market is undergoing structural changes, companies compete on price war has grown from a single grab market share, open the door to more high-end products such as large-capacity refrigerators value of competition, the industry started to enter the inflection point. After a brief sales slump in 2008 after China's refrigerator industry in 2009, promulgated by the state, "home appliances, replacement, energy-saving PWM" and a series of stimulus policies, the market situation will immediately show "V" shaped rebound, a significant increase in consumer spending. With the continuous deepening of industrial policy in 2010, the refrigerator industry maintained a rapid and steady run of good posture, a record of the sales data again. Beijing in the PRC, market research analysis report Ltd also highlighted the trend of high-end refrigerator market, comparative data show that from January to August 2010, three on the door refrigerator market share reached 20.0% and 5.5% , while the same period in 2009, the two proportions were 13.7% and 3.6% only. Squeezed in three refrigerators, two door refrigerator market share compared to same period in 2009, a decrease of 8 percentage points, fell to 70.1%, while by 2009, two-door refrigerator market share is over 80%. With the "replacement", "Married", "new home" and the outbreak of consumer demand, and domestic brands in the high-end products into the field, refrigerator, washing machine market in China is undergoing a structural change in the competitive focus of the refrigerator has gone from single price war to gain market share, open the door to more high-end products such as large-capacity refrigerators value of competition, the high end of the refrigerator market in 2011 is expected to further accelerate the process, ushered in the refrigerator industry turning point. At the same time, with the actual storage needs of consumers, families, and concerns about the degree of amplification gradually to the three-door, multi-door refrigerators and other high-end transition, the effective volume of the refrigerator consumer attention is also on the rise, concern about large-capacity refrigerators was significantly increased, further escalation of consumer demand. According to the latest release of "high-end refrigerators consumption trends 2010-2011 report" shows that the accelerated pace of life and the pursuit of quality of life, people are international, high quality devoted more attention to things, high-speed pace of life, people reduce the frequency of shopping, you need more capacity to store food. The high demand for quality of life, health, recognition of the concept of life, people choose to use more zone to store food, making food moisture lock water, more fresh, high-end of the open refrigerator, especially the many doors, drawer-style French fridge and get more consumer attention and recognition. In the domestic refrigerator market, the transition to high-end critical time, white giant, the United States to seize the initiative, in the December 7 launch of the first series in 2011 where the emperor refrigerator New LAW: Where the French Emperor Lo refrigerator, where the emperor wealthy Luoou type refrigerator , where the Emperor Lo on the refrigerator door, where the Almighty God Luoou type 6F four series of high-end products such as refrigerators, an innovative "dual system of high moisture" preservation technology, simplicity and diversity of European designs, personalized product line highlights the future of the United States winning the high-end market in the refrigerator courage and determination. Sales revenue this year topped 1,000 billion yuan, the U.S. group made the next 5 years "the United States recreating a new" strategic objective, in 2015 sales revenue of 2,000 billion by leaps and bounds, the key to success , is the huge domestic demand of domestic market, 80 is a top priority after the consumer market will be. Refrigerator in the United States after 80 successful marketing, will become the "beauty of recreating a new" target important step.
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